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Amanda Frank

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Amanda Frank

  • About
  • Apparel Design Projects
  • UX projects
  • Contact
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AMERICAN EAGLE UNDERWEAR

-With 300 CCs a Season I grew this category to be the number 2 category in mens at American Eagle, second only to denim. 

-This was a 120 million dollar annual business that we grew with making the best fit, the best fabric, and then adding on OUTRAGEOUS ideas.

-During the four years I was in charge of this department AE Men’s Underwear grew to be the 2nd largest market share nationally (after Walmart) and the #1 market share in terms of specialty retailers, owning more than 50% of the market

 

AMERICAN EAGLE UNDERWEAR

-With 300 CCs a Season I grew this category to be the number 2 category in mens at American Eagle, second only to denim. 

-This was a 120 million dollar annual business that we grew with making the best fit, the best fabric, and then adding on OUTRAGEOUS ideas.

-During the four years I was in charge of this department AE Men’s Underwear grew to be the 2nd largest market share nationally (after Walmart) and the #1 market share in terms of specialty retailers, owning more than 50% of the market

 

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