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-With 300 CCs a Season I grew this category to be the number 2 category in mens at American Eagle, second only to denim.
-This was a 120 million dollar annual business that we grew with making the best fit, the best fabric, and then adding on OUTRAGEOUS ideas.
-During the four years I was in charge of this department AE Men’s Underwear grew to be the 2nd largest market share nationally (after Walmart) and the #1 market share in terms of specialty retailers, owning more than 50% of the market
-With 300 CCs a Season I grew this category to be the number 2 category in mens at American Eagle, second only to denim.
-This was a 120 million dollar annual business that we grew with making the best fit, the best fabric, and then adding on OUTRAGEOUS ideas.
-During the four years I was in charge of this department AE Men’s Underwear grew to be the 2nd largest market share nationally (after Walmart) and the #1 market share in terms of specialty retailers, owning more than 50% of the market